Our strategy


  • Standardised design

    • Standardised product design across all manufacturing  facilities
    • Increased consistency in production
    • Low cost manufacturing
  • Specifier focus

    • Focus on specifiers across all end-markets
    • Increased penetration of the specialist distributor channel
  • Multi-brand strategy

    • Enables products and brands to be tailored to specific channels
    • Maximises access to the market
    • Minimises channel conflict
  • Range innovation

    • Extensive product range to capture a range of price points and consumer styles
    • “Good-Better-Best” price  positioning
    • Premium Panel range to meet increasing demand