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Standardised design
- Standardised product design across all manufacturing facilities
- Increased consistency in production
- Low cost manufacturing
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Specifier focus
- Focus on specifiers across all end-markets
- Increased penetration of the specialist distributor channel
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Multi-brand strategy
- Enables products and brands to be tailored to specific channels
- Maximises access to the market
- Minimises channel conflict
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Range innovation
- Extensive product range to capture a range of price points and consumer styles
- “Good-Better-Best” price positioning
- Premium Panel range to meet increasing demand
